The Leo Diamond®

Originally launched in 1999, the Leo Diamond is the first diamond ever certified to be visibly brighter. The Leo Diamond® features a unique faceting arrangement that results in superior fire, sparkle, and brilliance.

Each Leo Diamond comes with GSI or IGI certification of its 4Cs and also carries a GemEx certificate that documents its light performance, demonstrating its superior fire, sparkle and brilliance compared to conventional diamonds of similar carat weight, color and clarity.

It is sold in the US at Kay Jewelers, in the UK at Ernest Jones and Leslie Davis, and in Hong Kong and China by MaBelle, MaBelle, Madia and The Graff in the Peninsula Hotel.

The Leo Diamond Website


LVE® is an exclusive diamond collection that celebrates the lifelong journey of love. Brilliant, handcrafted diamonds set in exquisite new designs feature a poignant and symbolic thread, representing the unique journey of love in all its complexity and wonder.

LVE round brilliant diamonds are cut to ideal proportions achieving maximum brilliance and beauty resulting in the coveted level of precision that forms the hallmark hearts and arrows pattern. LVE fancy shape diamonds – Princess and Cushion – are cut to exacting parameters to meet impeccable standards of quality. LVE is also available using Forevermark® diamonds.

LVE Diamonds Website

Ideal by Schachter Diamonds®

Ideal by Schachter Diamonds® is a precision cut that unlocks the full potential of every diamond and consistently delivers a larger and brighter appearance. This is because of a very specific set of acceptable parameters that is more strict than any other laboratory graded ideal cut diamond.

The Ideal by Schachter Diamonds Round has 58 facets, each precisely cut to maximize the light return, creating the hallmark hearts and arrows pattern in the round shape. The Ideal by Schachter Diamonds Princess is laboratory graded for optimal proportions, and cut to the highest standards to deliver stunning brightness and scintillation.

Ideal by Schachter Website

Peonia Diamond®

This exquisitely crafted diamond is inspired by the majestic and refined peony flower – a symbol of good fortune and a happy marriage. Through art, science and skill, the artisans of the Peonia Diamond capture the delicate beauty and significance of the flower in an enduring marvel of craftsmanship.

When viewed through a diamond scope, the delicate petals of the peony can be seen radiating from the diamond’s center, while the bottom view, shows a vivid floral burst. The result is a glorious dispersion of light, which exceeds conventional round diamonds. The Peonia Diamond is sold in Hong Kong, China and Taiwan by Prince Jewellery and is also available in Thailand, Indonesia and Australia.

Peonia Diamond Website